SEO Specialist (Syria)

online | Contract | Partially remote


Who We are

Maa-althahab, from Al Masmoum Group, is one of the leading and most famous fragrance brands in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique perfumes which match the lifestyles and personalities of all clients

Responsibilities for SEO Specialist:
Develop optimization strategies that increase the company's search engine results rankings
Set measurable goals that demonstrate improvement in marketing efforts
Developing link building strategies
Collaborate with others within the marketing department to manage SEO strategy
Monitor daily performance metrics to understand SEO strategy performance
Analyzing keywords and SEO techniques used by competitors
Research SEO keywords to use through the company's website and marketing materials
Identifying powerful keywords to drive the most valuable traffic
Filling websites and other content with effective keywords
Optimizing copy and landing pages for search engine optimization
Write compelling and high-quality website content, including blog posts and page descriptions
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Efficiently communicate with other marketing professionals to align goals
Effectively use header tags.
Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
Utilize basic programming and web design skills to enhance SEO.
Qualifications for SEO Specialist:
Two to three years of experience in successfully developing and executing SEO campaigns.
Understanding of search engine algorithms and ranking methods.
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
excellent command in spoken and written English
Familiarity with Shopify 
Up-to-date with the latest trends and best practices in SEO and SEM
Prior experience in content marketing, content growth and SEO, proven the experience.
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Familiarization Google analytics
Experience with website optimization tools
Strong organizational, time management, and analytical skills